Susan knew her branding wasn't working. "It always felt flung together. Never a true representation of how I wanted to show up." For years, she lived with the disconnect between what her business could be and what people actually saw. When she reached out, she wanted a process that would let her step back and trust. "I was guided from not knowing what I wanted to loving what was created for me. I trust Rachael more than I'd ever trust myself with branding." The result was completely unexpected. "The branding is nothing like I would have chosen for myself. It is what I love in others' brands, but I never thought I could have it for my own business. Rachael has shown me that my business does deserve world-class branding."

The change was immediate. When Susan announced the rebrand, her inbox filled with messages asking who created it. Her clients noticed the shift from predictable to bold and colourful. Most importantly, she finally feels confident directing people to her online presence.

"You will never do your brand justice yourself. We are too attached and can't see the woods for the trees. You need a professional to view the brand neutrally, and with longevity in mind."

— Susan Carruthers, Socially Creative