Studio Flur | Brand Identity Design, Brand Audits and Copywriting, Scotland

brand design and
& creative marketing

for businesses that have outgrown "good enough"

Most businesses reach a point where their DIY branding starts to hold them back. It feels unresolved or like a version of yourself you've outgrown. We bridge the gap between where you are and how you need to show up to actually grow your business.

brand designer of the scottish marketing summit

proudly based in scotland,
for brands everywhere

Businesses are a natural extension of the people running them. It's deeply personal.

Studio Flur specialises in visual identity and brand voice, developed together. After a decade living and working in Paris, owner Rachael came back to Scotland with a view that good brand design needs to feel true to the person behind it. That takes time, care, and someone who understands that cultural nuances and human details are what make a brand actually connect with audiences.

Most brand designers hand off to a copywriter. We don't. Your visual identity and your brand voice are built by the same team, in the same process, at the same time. That's why Studio Flur brands feel cohesive at every level, from a logo to a caption to a client proposal. All designed to work together, all unmistakably yours.

I'm Rachael, the brand designer, copywriter, and consultant behind Studio Flur. Alongside a small specialist team, we work with businesses at every stage. Whether you need a complete identity built from scratch, an honest audit of what you've already got, or a professional perspective on where your brand needs to go, there's a way for us to work together.

ways to work with us

From £250

Creative Brand Audit

Maybe you threw your branding together when you started your business, or maybe you've just outgrown it. Either way, you know it's not where it should be. The Creative Brand Audit gives you an honest, professional look at exactly what's holding you back and what's genuinely worth keeping. A 1:1 call and a detailed PDF. The kind of insight most business owners only get in hindsight.

The full cost is redeemable against the Brand Kit if you go on to work together.

BOOK NOW £250

From £2,500

Brand Kit

Full visual identity and brand voice built together in a two-week process. Custom wordmark logo suite, full visual identity system, brand colour palette, typography, brand voice guidelines, copywriting direction and so much more. Developed simultaneously, delivered with a comprehensive brand guide and all the files you need.

Klarna available. Spread the cost interest free.

TAKE ME THERE

the one concept method

We develop your visual identity and your brand voice side by side, using our European-inspired design philosophy and the One Concept Method.

You don't get a menu of "maybe" designs. You get the one right solution that connects who you are with where you're going.

wordmarks with heart

We believe that businesses are a natural extension of the person running them. It's deeply personal. These projects are the result of deep dives into lives and goals, moving past the expected to find the brand that feels like you.

kind words

You will never do your brand justice yourself. We are too attached and can't see the woods for the trees. I feel way more confident in directing people to my online presence now because it's just the perfect representation of me and the business.

Susan Carruthers, Socially Creative

While other designers felt like they were ready to give us an off the shelf design experience, everything with Studio Flur felt bespoke. They understand that a small business is an extension of the owner, and wanted to convey that authenticity at every step.

Lundin Coffee Co

This is beautiful! It captures exactly how I envision the brand.

Sharon Dinh

good questions

Full visual identity and brand voice, developed together. Custom wordmark logo suite, brand colour palette, typography, visual identity system, brand voice guidelines, copywriting direction, a comprehensive brand guide, and all the files you need. Developed over two weeks, delivered with everything ready to use straight away.
Two weeks from start to finish. That timeframe is intentional. It keeps momentum, keeps things focused, and delivers a complete, cohesive brand without the drawn-out back and forth that most branding projects fall into.
Rather than presenting you with three or four options, we do the research, we develop the thinking, and we bring you the one right answer. You're not choosing between designs. You're seeing the result of our expertise applied to your specific business. It's how we avoid watered-down compromises.
The Brand Audit is a professional review of what you already have. An honest assessment of what's working, what isn't, and what to do about it. The Brand Kit is a full build from the ground up. If you're unsure which you need, start with the Audit. The full £250 is redeemable against the Brand Kit if you go on to work together.

Yes. We're based in Scotland but work with clients globally. Everything is done remotely, and the process works just as well whether you're in Edinburgh or anywhere else entirely.
Yes. Klarna is available, so you can spread the cost interest free.
No. In fact, it often helps when you don't. Clients who come in with a very fixed idea of what they want can sometimes limit what's possible. We take the time to understand your business, your audience, and where you're going, then develop the brand from there.
The One Concept Method includes a revision round. We present the thinking and the work in full, and you have the opportunity to give feedback before everything is finalised. What it doesn't include is starting again from scratch with a different direction, because that's not how considered brand work is done.
Everything. Logo files in all standard formats (SVG, PNG, PDF, EPS), all brand assets, font usage notes, colour references, your brand guide as a PDF, and copywriting direction. You'll have everything you need to brief a web developer, a printer, or anyone else going forward.
Yes. We work in both English and French. If you'd like to work in French, just mention it when you get in touch.
Yes. Whether you're starting from scratch, have been trading for years on DIY branding, or are at a point of growth and need your brand to catch up, there's a way for us to work together.
Not exactly. If you have something in place, it gives you an honest read on where it stands. If you're earlier stage and want a professional perspective before you invest in a full brand, it can be a useful starting point for that too. Either way, you leave with a detailed PDF report and a clear picture of next steps.

the ultimate brand guide

The brand knowledge most people only get the hard way.

Eleven chapters. Every foundation covered. The kind of knowledge most business owners only piece together after years of expensive mistakes. If you want to understand branding before you invest in it, we've made that easy.

GRAB THE GUIDE FOR £42